Jala Curtis

About Jala

Jala’s career journey has centered on building teams, developing strategies, growing brands, and turning purpose into impact. She has worked in various industries and roles, but at her core, it’s always been about people. Supporting them, connecting with them, and sharing their stories. She has led marketing and business development efforts from the ground up, blending creativity, vision, and advocacy to drive lasting, meaningful change.

How does being part of this community shape the way you approach your role?

“Downtown Fort Collins is more than a destination. It’s a reflection of the people who shape it every day. That perspective drives the way I approach my role. I want every message we put out, every partnership we cultivate, to feel like it belongs here. I believe marketing is more than promotion. It’s advocacy, and it’s a powerful way to elevate voices, create opportunity, and build shared pride in the places we call home.”

One of my favorite local businesses or hidden gems downtown is...

"The Still Whiskey Steaks. Everyone who knows me can’t deny I’m a foodie at heart and have a deep appreciation for the craft of whiskey. The Still perfectly combines both with its warm, inviting atmosphere, thoughtful hospitality, and a menu that’s both bold and refined. It’s a place built with clear vision and care, qualities I strive to bring to my work every day."