The Downtown Business Association, a non-profit corporation, is organized to promote the businesses of downtown Fort Collins, Colorado. Membership in the DBA shows support for the downtown community, and gives businesses the chance to highlight their offerings through the many downtown promotions scheduled throughout the year.

Downtown events attract over a half million people per year to visit, shop, and dine. During NewWestFest weekend alone, $2.5 million is spent in the downtown area.